Serie i cykle wydawnicze w drukach muzycznych wydanych w Warszawie w latach 1875-1918 jako narzędzie do upowszechniania i komercjalizacji sztuki

Abstrakt

From the first half of the nineteenth century onwards, it became a visible trend to publish musical works in series. It was dictated mainly by practical reasons: the series could be ended at any time, and it was easier to include thematically the works published in the series. This form of publishing induced a potential buyer to complete the entire series of publications. Identifying the group of the recipients of the music prints was one of the marketing measures that were most simply reflected in the meaningful titles (names) of the series. In this article, the author shows that this phenomenon was particularly noticeable in Warsaw music publications published in the years 1875-1918; publishing sheet music in series fully corresponded to the music editors’ focus not only on dissemination, but – thanks to the knowledge of consumers' needs – also on the commercialization of music.